Does Adsense Make Any Cents?

By knowing what the most expensive keywords on the internet are, you can create websites, blogs and web pages based on these keywords. On these sites and pages, Google can serve expensive ads that match the content of the sites (based on your keywords) and you could promote affiliate offers that reap high bounties when visitors click on the ads or purchase the products that you are promoting.

The challenge lies in driving traffic to these sites. One way to drive traffic is through search engine optimization, whereby you create a website that ranks highly on the search engines and receive free traffic. This can be tricky and very time consuming. Or, if you already have an existing well-ranked site, you can create new pages linked from your existing pages. This is a little more difficult to accomplish since the pages you are creating may not have anything to do with your original site. A second way to drive traffic is through online advertising.

With regards to online advertising, one key is to understand correlations between keywords. By determining correlations between inexpensive and expensive keywords, you can advertise on the inexpensive keyword (via pay-per-click (PPC) advertising on search engines) to drive traffic to your website that serves ads based on expensive keywords. For instance, advertising on the keyword painting ($0.20 keyword), and sending visitors to your site about the related topic home remodeling ($2.00 keyword) allows you to profit from the wide spread between the keyword prices of the two correlated keywords. This is known as keyword arbitrage. The spread between the two words is your profit. Sounds simple enough, but picking the wrong keyword, can end up costing you a lot of money. For example, I ran a small campaign, spending $25.00. My keyword bids ranged from $.05 to $.011 cents per click. I set the max daily budget at $7.00. Within 3.5 days my budget was gone. The results….I made $7.64. What happened? I used the wrong keywords, I generated 300 clicks from the cheaper words, but the traffic still wasn’t qualified enough. There wasn’t a strong enough correlation between the 2 keywords.

There are two other ways to profit from knowing the most expensive keywords. The first doesn't even require you to own or operate a website. In this method, you advertise using inexpensive means (e.g., via pay-per-click advertising on inexpensive keywords or CPM advertising) and direct traffic to high paying affiliate offers.

The second method is to set up your own search engine. There are several companies that allow you to easily set up a search engine that serves PPC ads syndicated from Google, Overture or other PPC search engine networks. Once you create your engine, you can drive traffic directly to your PPC results, and get paid every time someone clicks on one of the results. Likewise, on your search engine's home page, you can include many links to expensive keywords, so that when someone clicks on it, the engine shows expensive ads based on those keywords.

Understanding keyword pricing is critical to the online advertising, PPC search engine and affiliate marketing businesses, businesses that combine for over $25 billion a year in revenues. With a market of this size, generating substantial profits, if you have the right information, is really not that challenging. I just want a small percentage of this, don’t you?

Finding a needle in a haystack

What this have to do with making money online? It's a very simple analogy. This blog is the needle in the haystack otherwise known as the internet. The question is how do you get people to find your blog or website in the millions upon millions of sites that are out there. That is the billion dollar question, or in my case I will settle for $100,000 every year. Not asking for much am I?
Think of it this way, there is no sense in creating keyword rich sites, with adsense or other forms of pay per click advertising if no one is ever seeing it to click on it. Your not going to make one red cent unless of course someone accidently clicks on your link. So what can we do to make the haystack smaller or the needle much much bigger?

We need to generate traffic. There are basically 3 way of generating traffic. Buying it, trading it, or generating it for free. Remember....Free is good!!

Free Traffic - Something from nothing

1) Register your url with search engines. This can be time consuming finding all the search engines, then filling out information, your url, general description, keywords, etc. With hundreds of search engines out there, this can take hours, unless of course you find yourself some software to do the work for you. The software can be expensive, but can save you incredible amount of time. Submitwolf can register your website/blog links to over 500,000 link pages in matter of seconds. With over 3,000,000 copies downloaded, SubmitWolf v7.0 is the leading submission program on the Internet today.

There are also websites that will submit your site/blog for you to 30-40+ search engines at a time. Free of charge. www.submitexpress.com is one of the sites that can do it for you. They also have a few other great tools free of charge that you can use to make your site better and more visible. Just remember submit it only once a month. If you try to submit it more often, the search engines can hold it against you. Killing all your traffic to your site that you might have generated from the search engine.

2) Become an expert - I mentioned this in the previous post. Learn everything you can about your topic, get immersed in the topic then become proficient and write and post many articles on your website, blogs, and then post those articles on sites for others to copy and paste as content on their sites. Short, concise articles tend to be keyword rich. Search engines love them, and so people who are using those articles to generate income.

3)Read other blogs on your topic. Get some ideas what others are talking about it, and improve on what they are saying. Add positive comments on blogs and forums, try to create a good conversation, and make sure that your site url is included in the comment. Others that will read your comment may click on your link, to check out what you have on your site. Free traffic. Another tip is to email the writer of the blog/forum and ask for a reciprical link. Nicely ask them if they will link to your site, if you place a link on your site linking back to them. Once again, Free traffic. Try to stick to blogs that are closely linked to your topic, you may generate some great traffic, and you may have repeat viewers.

More later.....